Ummmmm, kinda, kinda not. ESPN/ ABC bought the rights to broadcast the women's games and they certainly have fed the machine. ESPN is the sports networks for their work over the last 40 years, it's in nearly every home. The NCAA mens' tournament is with CBS/ Turner sports now, so if you've noticed, ESPN doesn't promote the men's tournament much. Heck the first two weekends after the games I'd switch over to ESPN after the games and they had auto racing and UCF on? No postgame coverage or anything until the bottled sportscenters they run continuous the rest of the night.
So ESPN, and I'll give them credit for this, they've completely changed their business model. They've gone by way of the 1960's and 1970's when the networks had a gigantic TV audience during the day of housewives. The programming? Games shows and soap operas. ESPN has transformed in 20 years from mainly a male viewing network to mostly females. And not to get political, but also kinda left leaning. Just look at the number of men who are not longer working at ESPN? So are we talking about women's basketball because of the games, or because it's highly promoted by ESPN? I think it's at least some of both.